Skip to content

Cart

Your cart is empty

Continue shopping

how it all began

behind the brand
we believe

true beauty begins at the root.

Our mission is to restore scalp health through clinically studied marine-inspired actives nourishing, balancing, and strengthening the foundation of radiant hair.

Why We Exist

We believe your scalp deserves the same care as the skin on your face.

Too often, scalp care is overlooked or treated with harsh solutions that disrupt the natural balance. AGWÉ takes a progressive, not aggressive approach creating gentle yet highly effective, science-backed formulas designed to restore long-term scalp health.

We believe the scalp deserves the same care and consideration as the skin on your face. It is the foundation of healthy, resilient hair and when properly nurtured, it transforms not only how your hair looks, but how you feel. Our mission is to unite marine-inspired science with ritualistic self-care, creating a new standard in scalp wellness that restores balance, strengthens roots, and honours the health of our oceans.

Our Sustainability

Our Commitment to Water

Our commitment

At AGWÉ, water is both our inspiration and our responsibility. Every decision is guided by a philosophy of reciprocity to tread lightly, give back meaningfully, and create harmony with the natural world.

Our hero microalgae is cultivated in closed-loop photobioreactors using upcycled CO₂. Through photosynthesis, this process converts carbon into oxygen and biomass, making the growth phase carbon-negative while avoiding land degradation, excessive water use, or impact on natural ecosystems.

We partner with suppliers who prioritise clean energy and responsible sourcing, ensuring sustainability is embedded at every stage - not added as an afterthought.

A percentage of AGWÉ profits also supports reef restoration projects in Australia, helping restore the waterways that inspire everything we create.

the founders
Co-Founder & Innovation Lead

Dr Shiva Farabi

With a PhD in Cosmetic Science and more than a decade in advanced skincare and haircare innovation, Dr Shiva Farabi has devoted her career to understanding how the skin and scalp interact with their environment. Before co-founding AGWÉ, Shiva spent years leading innovation in the cosmeceutical space, where she learned how science can truly transform skin health when approached with purpose and care.

For Shiva, AGWÉ was born not only from expertise but from experience. Living with scalp psoriasis and inflammation, and later experiencing postpartum hair loss, she searched endlessly for relief, trying countless products and even medical treatments like minoxidil, only to find her scalp more sensitive and unbalanced. Through this journey, she discovered something simple yet profound: true hair vitality begins with a healthy, hydrated, and resilient scalp.

Her fascination with marine ecosystems, their harmony, renewal, and quiet strength, became the inspiration behind AGWÉ’s ocean-biotech philosophy. By studying how microalgae and marine actives protect and repair in extreme environments, Shiva envisioned a new generation of scalp care that nurtures the skin at its source.

At AGWÉ, she leads product innovation with a focus on sustainability, clinical efficacy, and making science approachable and human. Her work bridges beauty and biology, turning complex research into meaningful rituals that restore confidence and wellbeing.

For Shiva, AGWÉ is more than a brand, it’s a reflection of her own journey toward balance, resilience, and self-renewal, starting from the root.

the founders
Co-Founder & Creative Director, AGWÉ

Adrian De Brock

With more than 20 years in luxury and skincare PR, including six years with a leading cosmeceutical brand, Adrian De Brock developed a sharp eye for scientific innovation, results, and the future of wellness. His fascination with formulation began early, spending countless hours in laboratories questioning R&D teams about the alchemy of active ingredients. Today, he unites that passion for science with his branding expertise and reverence for the ocean to redefine scalp care as true skincare for the scalp.

Raised on Australia’s mid-north coast, Adrian came to see the ocean as medicine: its salt air and rhythmic water was a ritual of restoration. This belief, that the sea holds both memory and healing, now anchors AGWÉ’s ethos.

Adrian’s journey is also deeply personal. Having experienced scalp issues himself, he understood the frustration of over-promised products filled with harsh chemicals and disappointing results. This drove his passion to study trichology, giving him the scientific lens to separate hype from efficacy and to educate others on the importance of treating the scalp with the same care as the skin on the face - knowledge that now drives AGWÉ’s science-led approach.

His vision is simple yet profound: to create products that nourish and support the scalp, transforming routine into ritual and connecting people to the root of their wellbeing.

why AGWÉ?